Return is the gain or loss from an investment.
Risk is the uncertainty around that return.

Core idea: investors usually require higher expected return to accept higher risk.

Main risk types:

  • Default risk: the issuer may fail to pay.
  • Inflation risk: future cash flows may buy less than expected.
  • Diversifiable risk: company-specific risk that can be reduced in a portfolio.
  • Non-diversifiable risk: market-wide risk that remains after diversification.

How risk is commonly measured:

Examples:

  • A product recall is mostly diversifiable risk.
  • A recession is mostly non-diversifiable risk.